The new chairman of Hankook Tire China headquarters

The reporter learned on August 14, 2011 that Hankook Tire announced the appointment of Byeong Jin Lee as President of Hankook Tire and Chairman of China's headquarters, which took effect on August 1, 2011. Mr. Xu Qilie, former chairman of Hankook Tire's China headquarters, retired for personal reasons and will continue to serve as a permanent consultant for Hankook Tire.

Mr. Li Bingzhen joined Hankook Tire in 1986. During the past 24 years, he has worked in Britain, Brazil, Germany, Spain and other countries. He helped Hantai Tire successfully develop the European market and successfully promoted Hankook Tire and Ford, General Motors and other well-known car manufacturers establish a good OE supporting relationship. In the retail market, Mr. Li Bingzhen has won the trust of distributors and distributors for his pioneering and innovative spirit. He used to spend five years to increase the sales of Hankook Tire in Spain by more than 10 times. In 2010, Mr. Li Bingzhen came to China and served as vice president of Hantai Tire's China headquarters. He is responsible for marketing and sales of Hankook Tire in China.

“China is the world’s largest and most fierce market in terms of scale, growth rate and competitive environment. To compete with the world’s top competitors in this kind of market and win, we must understand more about China, become a company that integrates with China and do it for China. Contributions to the company.” Li Bingzhen thinks that the Chinese market is full of opportunities, but it also faces fierce challenges. In this environment, Hankook Tire should put quality first and continue to meet the needs of Chinese consumers and realize “to serve customers”. Provide a long-term vision of value.

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