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Recently, Shaanxi Heavy-Duty Truck Co., Ltd. 2009 International Business Conference with the theme of "Confidence, Development, and Win-Win" was held at the Boao Forum for Asia International Conference Center in Hainan. It is reported that at this annual international business conference, there are strategic partners in Shaan Heavy Gas overseas markets from more than 20 countries including Eastern Europe, the Commonwealth of Independent States, Africa, Central and South America, and the Middle East.
According to reports, Shaanxi Automobile produced and sold 75,000 vehicles in 2008. Among them, the export reached 13,000 units, which was in the leading position in the industry, and gradually formed a scale export in some advantageous regions. During the annual international business conference, Shaanxi Steam released the "SHACMAN" heavy truck brand to the world. Wang Gang, general manager of Shaanxi Auto Import and Export Corporation, pointed out that the global launch of the “SHACMAN†brand is the first step in the internationalization of Shaanxi Automobile Group and the implementation of its brand strategy, which is of great significance. Shaanxi Auto is the first Chinese heavy truck company to exclusively launch the brand announcement in the international market. It is necessary not only to let global users know the “SHACMAN†brand, but more importantly Shaanxi Automobile’s commitment to quality.
At the meeting, Fang Hongwei, chairman of Shaanxi Automobile Group Co., Ltd., proposed the goal of exporting 15,000 vehicles to overseas markets in 2009. Fang Hongwei believes that in addition to brands and products, Shaanxi Automobile's network construction in the international market will be the foundation for the achievement of 15,000 sales targets. In the face of a complex and ever-changing international market, the financial crisis has led to a reduction in the demand for heavy trucks, and the competition among domestic heavy truck companies in the international market has intensified. Only a stable and professional network can enable the Shaanxi Automobile brand to steadily expand into the international market. Fang Hongwei pointed out that Shanxi Auto's own network construction investment is still far from enough. In 2009, the company should formulate a network construction plan based on the market characteristics of different international geographic regions. In the newly developed areas, we must do a good job in advance publicity. In addition, in the areas where product sales are achieved, the supply of components and the timeliness of after-sales services must be ensured. He emphasized that Shaanxi Automobile Group will promote the business model of "service-oriented manufacturing" in 2009, integrate resources externally, establish service platforms, and create value in services.
Finally, Yuan Hongming, general manager of Shaanxi Auto, proposed to extend Shaanxi Auto's “Double Excellence Service†brand from domestic to international market, continue to strengthen and improve the marketing network construction, and give greater support to members of the international marketing system from technology, services, etc. .
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