Hankook Tire brand service franchise store advances into 287 cities nationwide

Recently, Hantai Tire, the world’s seventh-largest tire manufacturer, announced that it will open branded service franchises in 287 cities across the country in 2011. It will add 80 new T-Station vehicles (one-stop service centers) to Tire Town. There are 320 Chi (advanced tire stores) and 50 TBX super-resistant (truck passenger car tire stores), which have all contributed to China's replacement of the tire market.

Hantai Tire's current introduction of these three distinctive service brands in China is based on a full understanding of the status quo of the Chinese automotive market and the diverse needs of Chinese automotive consumers, combined with international advanced business concepts and chain services verified by overseas markets. Brand. Among them, T-Station Bus Yichi and Tire Town Jiechi are mainly aimed at high-end passenger car consumers. The store is equipped with standard equipment, professional qualification personnel, and one-stop service for the automotive aftermarket. TBX super-resistance is specially designed to provide tire replacement services for trucks and buses. With the rapid development of Hankook Tire in recent years, more and more transportation bus companies have begun to use Hankook truck tires, which is further enhanced by TBX. Expansion laid the foundation.

Li Bingzhen, Head of Marketing and Sales Department of Hankook Tire China, said, “As one of the world’s fastest growing tire companies, Hankook Tire has been able to achieve such impressive performance in recent years and we have achieved a good presence in the distribution channel sector. Enormous investment and development are inseparable, and as consumer demands become increasingly diversified and service quality requirements continue to increase, we will continue to strive to expand our distribution channels steadily, so that consumers can more easily purchase quality products. Simultaneously enjoy the full range of services provided by Hankook Tire. 2011 will be a new starting point for the full development of our distribution channels."

It is worth mentioning that, in the 2011 plan, the growth rate of the high-end service brand T-Station car Yi Chi is particularly prominent, and it will add 80, a growth rate of nearly 150%. This is also in line with the "high-end brand strategy" advanced by Hankook Tire in recent years. T-Station Bus Yichi is a one-stop service platform for high-end consumers. The store has advanced imported equipment and stores with an area of ​​more than 300 square meters, ensuring the maintenance, maintenance, beauty, and product support associated with automobiles. After-sales service and other related service areas and spacious and comfortable rest areas are dedicated to providing consumers with high-quality human services.

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