China's printer market is expected to continue rapid growth in 2011

Looking back at the Chinese printer market from 2006 to 2010 is really ups and downs, and the new turning point and inflection point have brought us a surprise. Today, this market is quite mature. When the calendar came, what happened yesterday? Where will the Chinese printer market go tomorrow?

In 2006, China's printer market MFP became a new growth point. As product prices continue to decline, users will become more rational when purchasing office peripheral products. Price is no longer the most important standard. Functional diversification has become an important measure of products. One of the indicators. In 2006, the most important turning point in the Chinese printer market was the MFP's bringing new growth to the industry. According to data from a market research organization, in the third quarter of 2006, China's MFP shipments totaled 580,000 units, an increase of 3.4% from the previous quarter and an increase of 51.3% year-on-year, of which laser MFPs grew the most.

The fact that inkjet products have begun to enter the home with the fieryness of multi-functional products is also impressive. In 2006, inkjet all-in-one products began to enter the home. With the widespread use of products such as PCs and digital cameras in homes, home users' demand for document printing, copying, photo printing, scanning, and facsimile is continuously increasing. Therefore, the gap between price and single-function products is narrowing and consumables prices are decreasing. After falling, the inkjet product began to enter the home.

Major manufacturers have turned their strategic focus to the market of MFPs. The hot market is most likely to attract the attention of manufacturers. As a result, Lenovo, Epson, Samsung and other manufacturers launched inkjet printers that cost within a thousand dollars in the third quarter of 2006. , Join the increasingly competitive low-end all-in-one market.

In 2007, China's printer market, laser printer shipments surpassed inkjet printers for the first time. In 2007, China's printer market as a whole did not change much. Among them, shipments grew by 9.6%, sales rose by 17.6%, and the overall performance was “very modest”.

The most impressive thing in the Chinese printer market in 2007 was that for the first time, laser printer shipments exceeded inkjet printers. As a result, laser printers replaced the market leader in inkjet printers and became the main product in China's printing peripherals market. In recent years, inkjet printers have always been the absolute main force in China's printing peripheral market. However, as prices have continued to decline, laser printers have gradually been accepted by a large number of commercial customers. Market sales have continued to increase, and the market share of inkjet printers has apparently declined.

In 2008, the Chinese printer market was so quiet on the eve of the storm. In 2008, the Chinese printer market continued to grow steadily. The overall situation did not seem to have much highlights and changes. It was as quiet as the eve of a fierce storm in the novel, making it hard to believe that the financial tsunami "Will soon sweep across the world, China's printer market will also encounter a "cold wave."

In 2009, the Chinese printer market began its testing in early 2009. Under the influence of the financial crisis, the purchasing power of printing peripheral products has been significantly reduced, and the overall market has undergone severe tests. According to data from a research institute, the printing peripherals market in China continued to be sluggish in the first three quarters of 2009. Market shipments have been lower than in the first three quarters of 2008. Only in the fourth quarter, market supply and demand rebounded. The year-on-year volume growth of shipments reached 31.4% and 17.4%, respectively, and this led to a slight increase in the overall market for printing peripherals in China in 2009, with shipments of approximately 9.88 million units, up 2.0% from 2008.

In the severe economic situation, users are more inclined to purchase lower-priced printing products, and manufacturers have also implemented various price-reduction promotions to promote sales. As a result, overall sales of peripherals in the peripheral market have fallen by 3.6% from 2008.

Commercial inkjet products and laser printing products are fiercely competing. Epson, HP, a major manufacturer of inkjet printing products, clearly put forward the concept of “business inkjet” in 2009, and launched a series of inkjet products for business users such as small and medium-sized enterprises, including Printers and All-in-Ones. From the product point of view, in order to meet the needs of office users, this type of inkjet product has a large increase in the output speed, compared with ordinary laser printers is no less. In addition, compared with laser printers, color output has also become a powerful competitive advantage for “Commercial Spray” products.

In 2010, China's printer market set aside the cloud and see the blue sky. In the first half of 2010, the recovery of the overall economic environment brought about a great boost to the recovery of the demand for printing peripherals in China. Channel sales and industry sales in the printer market were in line with 2009. In comparison, they all showed a sharp rebound trend. Major manufacturers also invested more energy and money in 2010 to promote sales, so in 2010 China's printing peripherals market is growing rapidly. According to statistics from a certain market research institution, the total number of print peripheral peripherals in China in 2010 was approximately 13.06 million units, which represented a year-on-year increase of 31.7% and a year-on-year increase of 26.8% in sales in 2009. The printer market has finally cleared the sky.

The strong growth of low-end product shipments began in early 2009. Under the influence of the financial crisis, the purchasing power of printed peripheral products has been significantly reduced. Even if a company or an individual makes a purchase, their budget expenditures are greatly reduced. In 2010, both low-end and low-price models maintained good market demand, whether they were inkjet products or laser products, and sales volume rebounded sharply.

Industry projects drive the growth of the printer market In response to the impact of the economic crisis, the government has invested heavily in infrastructure, manufacturing and other industries to stimulate economic growth. The purchases from government, finance, telecommunications and other industries have played an important role in promoting the sales of laser products. The procurement of government procurement and various industry projects has effectively guaranteed the steady growth of the printing peripheral market in 2010.

Vendors to strengthen channel management and expand the print peripherals market in the first half of 2010, the major manufacturers have invested more attention on channel management and expansion, strengthened the management of the channel, a greater degree of assurance of the interests of the channel , And then stable development, so as to achieve a win-win situation of manufacturers and channels. In addition, a lot of new channels were expanded in the first half of 2010, especially in 4-6 cities. Most of the companies have added new channels, which has led to the growth of this market.

China's printer market is expected to continue to grow in 2011 The first quarter of 2011 has passed. The overall printer market in China still maintains a relatively high growth trend. Each brand is also actively participating in market competition and has consistently introduced its own characteristics to attract market attention. HP's "Cloud Print", Samsung's "Wireless Printing" and Epson's "Black and White Inkjet" are all bringing vitality to the printer market, featuring brand success. It is expected that in 2011, all brands in the Chinese printer market will give full play to their specialty. .

summary:

Looking back at the development of the printer market in recent years, it can be seen that although there have been ups and downs, the huge potential of the Chinese printer market is undeniable. It is expected that in the coming year, in terms of shipments and sales, it is difficult for the market in 2011 to continue the glory of 2010 and continue to maintain rapid growth. It should be steady growth, and the differentiation of brands will give The market has brought more and more unknown, wireless, low-cost, technological advances a series of keywords will bring more changes to the market.