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Recently, the “Beiqi Internationalization Strategy Launch and Beiqi International Launching Ceremony†was launched at the Beijing Automotive Industry R&D Base and announced the establishment of “Beijing Auto International Development Co., Ltd.â€. The reporter learned that Beiqi International Co., Ltd., which is a wholly-owned subsidiary of BAIC, will become the integration platform for BAIC exports in the future and be responsible for comprehensively promoting overseas export business including Futian and the future Mercedes-Benz.
The five core businesses of the new company
According to the arrangement, the newly established Beijing Automobile International Development Co., Ltd. was appointed as the president and secretary of the Party Committee by Dong Haiyang. Dong Haiyang told reporters that the new company has five core businesses, including the export of self-owned brand vehicles and parts and components, the import of technology, equipment, and vehicles, as well as product modification, overseas investment, and international cooperation. Beiqi stated that according to the plan, in 2015 BAIC International would achieve sales of 77,000 vehicles. By 2020, 400,000 vehicles will be sold, of which more than 70% will be overseas production.
Divide strategy and profit market
Xu Heyi, chairman of BAIC Group, stated that in the aspect of vehicle export, BAIC International mainly focuses on Beiqi's own brands in the early stage, and will also include the export business of Beijing Benz and Futian. “Beijing Benz will first export the engine next year, then the vehicle.†Xu Heyi said that regarding the export of Foton, BAIC International is mainly responsible for overall planning, and the specific brands, signs and channels remain unchanged. Dong Haiyang stated that the development direction of BAIC International in the past two years has been very clear. In 2013, it was positioned as “building a foundation and making a differenceâ€. Through the idea of ​​building a long-term development strategy for foreign strategic channels or strategically entering some markets, the input and output , to achieve sales of 20,000; at the same time build profitable channels.
BAIC International differentiates itself according to strategic market and profit market in terms of market development. The strategic market mainly refers to countries such as Brazil, Mexico, South Africa and Russia; in the profit market, major vehicle importing countries are the opportunity, such as North Africa, Central and South America and the surrounding areas. Country etc.