· Standing at the end of the horse to see the rim of the rim: the rental car between the gray

The year we are about to mix up seems to be mediocre, but in reality it is dark. The old pattern of cars and rivers is constantly being deconstructed. The anti-monopoly knife has also torn the scars of the complaints between the OEM and the dealers. Even the long-awaited Internet upstarts have finally taken action. Standing on the tail of the Year of the Horse, we look back at the big car circle in 2014. Some people are looking for safety exits in a panic, and some people are calm and calm. Sohu Auto's special year-end plan "Standing in the Mawei Watching the Car" series is about the story of the 2014 automotive industry change.
Today, car rental services are quite common in everyday life, and the domestic car rental market is seen as a new investment “blue ocean”. Among them, online car rental has become the "new darling" in the field of car rental due to the trend of the Internet era. Fast, Didi, Easy, Uber and other software vendors have arranged special car services. However, while the car rental business has developed rapidly, it has also brought new challenges to industry regulation and regulation.
Internet car rental contradictions frequently occur in the future or welcome new growth In late April, Didi taxis had a "confrontation" with the Suzhou Passenger Management Office due to data access problems. Because Drip Dock was not connected to Suzhou, the local taxi call platform was banned. Suzhou Passenger Management Office said at the time that as long as the taxi software is willing to accept unified supervision, it is always welcome, but Drip Thong responded that “the local call platform technology is backward. ", suggest the Beijing model, "only supervision, no scheduling."
On December 17, the US Uber Calling Software, which has been stationed in China, was investigated at a training point in Chongqing and was designated as a “black car business activity” by the traffic management department.
On December 24, at the meeting of the Shanghai Municipal People's Congress to inspect the "Illegal Passenger Transport Remediation" topic, the Shanghai Municipal Transportation Commission made clear that the special car service is illegally operated by the black car, saying that as long as there is no passenger transportation qualification, it is "illegal passenger transport". Behavior, and seized 12 drip cars at Christmas.
A series of investigations and incidents have made the legal operation of Internet rental cars on the edge of the policy once again become the focus of attention. "Whether the Internet car rental is a black car" has also triggered a discussion among the people.
Regarding the "black car", Drip responded that the Drip Special Vehicle is a mobile travel information platform, and only signed contracts with car rental companies and labor companies operating according to law, and never signed a contract with private cars. The information service capability of the Drip Special Vehicle will record the entire process of each service to ensure traceability.
According to statistics, in 2013, China's online car rental market transaction volume reached 3.42 billion yuan, an increase of 69.5% year-on-year. Even so, compared with the mature markets such as the United States and Japan, China's car rental penetration rate is still relatively low.
With the introduction of more and more city-restricted purchase restrictions, the people have money but can't buy a car, and the number of taxis in the city is very limited. Not only is the demand for high-end personalized travel far from being met, sometimes even basic needs are not met. Satisfy. Therefore, experts predict that the future of car rental will usher in a new outbreak, and it is expected that the growth rate of auto online revenue will be higher than 20% in the next four years.
"At present, the development of the domestic car rental industry is still in its infancy, and it will take some time to enter the stage of rapid development of the car rental industry," said Luo Lei, deputy secretary general of the China Automobile Dealers Association.
Internet rental car deposit risk government should be properly regulated In addition to the traditional taxi software, a new type of P2P car rental platform is currently emerging in China. On these platforms, private car owners can rent their own vehicles at a price. People with car rental needs can find their favorite vehicles through the positioning and search system and directly deal with the owners.
Li Rubin, co-founder of Baojia Renting Car, said that their car hirers can agree to pick up the car after confirming the information with both owners. During the car rental period, the platform will provide the corresponding accident insurance for the renter, and there is an intelligent system to monitor the behavior of the renter to ensure the safety of the vehicle. If the owner is willing, he can also install the "Baojia Box", and the two sides can also hand over the vehicle without having to meet.
Of course, this new market demand and business model still has certain risks. For passengers, the "special vehicle" that does not have operational qualifications has only commercial insurance and no passenger insurance. In the event of personal injury or death, passengers will Insufficient claims or even compensation.
For the industry, taxi operations are subject to certain management fees and are subject to strict supervision by the company's management and industry authorities. In contrast, the "special car" with the help of the software platform does not undertake major holiday transportation services, and does not have to pay the toll usage fee for taxi operation rights. Therefore, the disguised form has become a "black" rental, which has disrupted the market order.
Therefore, there are also many people in the industry who suggest that there is a market for demand. Since Internet car rental can develop so rapidly, the government should relax at the policy level after verifying its feasibility, and encourage market-oriented resources to optimize allocation. The convenience of the people to travel.

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