Goodyear China Training Center established in Shanghai

The world's leading tire manufacturer Goodyear Tire Co., Ltd. announced that in order to meet China's growing tire retail market demand, Goodyear China Training Center was recently established in Shanghai. On the day of attending the Goodyear Training Center, there were training experts from high-level, training centers in Goodyear Asia Pacific and China, and Goodyear employees who will soon be the first students.

“The tire industry in China is growing rapidly. Through the creation of the Goodyear Training Center, Goodyear will continue to lead the industry,” said Mike Martins, Goodyear’s Managing Director of China and Vice President of Goodyear Asia Pacific Commercial Tires. “Goodyear. The best quality service for car owners will be provided through the training of employees, dealers and retailers, which is in line with our spirit of bringing global best practices to the local community.”

At the Goodyear Training Center, members of the Goodyear Distribution and Retail Services Network from across the country will participate in practical, effective training courses. The training center is equipped with world-class operating equipment and has a convenient teaching layout: training classrooms and operation workshops are all in the same place, including a car workshop, a card bus workshop and a maintenance workshop, so trainees can more easily combine theory with practice. The Goodyear Global Training Team, made up of experienced tire experts, plays an important role in teaching. The Goodyear Training Center plans to complete training courses for more than 1,500 retail and distribution partners across more than 750 Goodyear brand retail stores nationwide within the next year.

“We are excited that Goodyear Training Center will provide training in tire maintenance and safety,” said Mr. Long Fei, Training Manager at Goodyear China and training director at Shanghai Goodyear Training Center. “The courses at the training center are rich. The global resources, including the United States, Europe, and Australia, are used to supplement tire industry expertise of domestic automotive industry experts. This ensures that we provide dealers and retailers with the latest relevant knowledge, and they can also pass on this business knowledge to the team. Members, ultimately ensuring that our customers enjoy the best service."

In order to assess the effectiveness of the training, Goodyear will conduct internal assessments for the students during the later period; in addition, the participants will receive external customer satisfaction surveys in the Asia-Pacific region. The results of the survey can show whether customers maintain trust in Goodyear products and services. Both assessments will urge trainees to improve their service levels and work abilities so that they can improve in the workplace; but more importantly, they will ensure that every Goodyear customer can enjoy a high level of five-star service from start to finish. .

“Goodyear Investment’s creation of a training center is critical to improving the quality of our after-sales services, providing quality services to our customers, and fostering our brand loyalty. We will work hard and persistently to optimize our sales and service platform. Satisfy the growing demand in the Chinese market, and then stabilize and enhance our industry's competitive advantage!" Mr. Martins added.

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